This is the short way of referring to the Coverage Plan Name. Each drop down list item has a short way of referring to it, called the abbreviation, and a long way of referring to it called the description.
For example: A plan name of "Estate Protector" may have an abbreviation of "ESTPROT" or "EP". The abbreviation can be up to 10 characters. Advisors Assistant will always display them in all capital letters.